Connect with us

Hi, what are you looking for?

Global Markets ReviewGlobal Markets Review

Business

Starbucks announces several changes, including plans to cut some menu items

Starbucks announced several changes, including its plan to cut some items from the food and drink menu.

‘We’ve taken steps to refocus the business, our mission and our marketing to better align with our identity as a coffee company,’ Starbucks chairman and CEO Brian Niccol said Tuesday. ‘We’re relying less on discounts to drive customer traffic and doing more to demonstrate our value.’

Niccol did not say which food and drink items would be leaving.

Among other changes, the coffeehouse chain is no longer charging extra for nondairy milk, will reintroduce the coffee condiment bar and will provide ceramic mugs to customers who dine in-store.

These changes are in an effort ‘to re-establish Starbucks as the community coffeehouse and improve the café experience,’ he said.

A Starbucks spokesperson said customers who want to enjoy their beverage at the establishment will receive the drink in a ceramic mug, glass or in their clean personal cup. They can also receive free refills of hot brewed or iced coffee, or hot or iced tea during their visit.

This post appeared first on NBC NEWS

You May Also Like

Tech News

Illustration: The Verge Google said today that it plans to update Google Maps to reflect President Trump’s January 20th executive order to change the...

Business

OpenAI is taking its ChatGPT chatbot to the next level, adding a feature to automate tasks like planning vacations, filling out forms, making restaurant...

Tech News

Image: The Verge Following last month’s test, Threads will now let everyone schedule posts, Instagram head Adam Mosseri announced on Thursday. You can use...

Tech News

Photo by Amelia Holowaty Krales / The Verge Apple updated its AirPods firmware support page today with a more detailed step-by-step guide on how...